Apple Music & Hip Hop Culture: A Ideal Sync?

For quite some time, the relationship between Apple Music and hip rap has been a point of scrutiny. While initially perceived as more geared towards commercial music, Apple Music has increasingly made significant strides in championing the scene. From exclusive albums and curated playlists, to pr

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Exploring Below : A Account of Underground Hip Hop

The emergence of DIY hip hop can be located back to the mid-1980s, a alternative to the increasingly commercialization of mainstream rap. Fueled by artists dismissing major label contracts, this movement cultivated a dynamic scene in warehouses, clubs, and cassettes. Early pioneers like Boogie Do

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